This document helps incubator managers to better understand what is important and what to do to better position their incubators in order to achieve their goals.
This article, by infoDev's Africa Region Facilitator Steve Giddings draws on the latest business practice research to set out an approach to marketing an incubator. The article covers the ‘3 Cs’ (Company, Customer, Competitor) and the ‘7 Ps’ (Product and service, Price, Place, Promotion, People, Processes, and Physical evidence) to help incubators develop a workable and results-oriented marketing strategy.
Marketing for Dynamic Incubators [pdf, 94 KB]