The central concept of this integrated analysis method is competitiveness, as it is conceptualized in the business administration literature and used by authors like Michael Porter, Peter Drucker, and Bill Gates.
What factors make an entrepreneur competitive? (Human Development)
What factors make a product or service competitive? (Technological Validation)
What factors make a company competitive? (Innovation and Business Strategy)
The answers to each of these questions constitute the entrepreneur’s “Competitiveness Polygon”, which is a graphical representation, in an Excel spread-sheet, and is also known as the “entrepreneur’s spider web” or the “entrepreneur’s radar”.
Each of these three dimensions (human, technological, and business) are analyzed by considering 10 elements of competence, which are evaluated, according to their degree of fulfillment, on a scale of 6 levels (from A to F, where A is the optimal level and F is the lowest level of competence).
The main elements of competence of the three dimensions are:
Human competences as businessman/-woman;
Technological attributes of the products or services; and
The company's competitive base in the context of its specific market niche.
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