Market an incubator
For an incubator to attract high quality businesses it needs to understand and respond to the needs of the business community it works within. In this way, an incubator needs to 'walk the talk' - demonstrating to its tenants how important it is to get the message and the marketing right.
Incubators also need to 'market' themselves to their community - to build broad based support for their operations alongside building a network of active, practical backers. This requires high levels of communication skills and an ability to build and maintain strong networks.
This section provides practical tools to help both sets of marketing aims - positioning the incubator to attract great businesses, and ensuring that it builds a high quality public relations profile as well.